Kursus ADVERTISING akan memberikan pemahaman tentang periklanan secara komprehensif. Materinya meliputi pengenalan dasar-dasar periklanan, mulai sejarah, konsep, perencanaan hingga perkembangan periklanan modern.

Implementasi media, strategi komunikasi, gaya iklan dan strategi kreatif dalam mengeksekusi pesan iklan juga akan diajarkan pada kelas ini. COPYWRITING dan MEDIA PLANNING juga menjadi pokok pembelajaran.

Karir :

  • Strategic planner • Media planners • Social media strategist • Copywritter
  • Advertising sales representative • Marketing manager

Industri :

  • Advertising Agency • Production House.

 

Class Program :

COPYWRITER

  • 8 Sesi ( 1 sesi = 2 jam )
  • Critical evaluation
  • Grammar, punctuation, and spelling
  • Creative thinking
  • Message development
  • Target markets
  • Brand positioning
  • Consumer motivation
  • Concept development

MEDIA PLANNER

  • 8 Sesi ( 1 Sesi = 2 jam )
  • Product placement
  • Advertising laws and regulations
  • Public communication campaigns
  • Social media skills and practices
  • Competitive analysis
  • Creative development research
  • Developing creative briefs
  • Campaign evaluation